Is Pepsi crazy? I’ve always thought $3 million for a 30 second ad is crazy. Let alone the $20 Million in ads they are diverting. Thats alot of Pepsi. I recently read that a majority of TV ads are ROI money losers and are really for building brand in the end. So it makes sense to me. In the companies I’ve owned, we’ve always gone for mass saturation advertising, over trying to hit narrow costly objectives. In my experience we did better and it was more cost effective per lead.

Its a sign Social Media is coming of age. Social Media is interactive and an experience. TV is walking dead. As computerized new generations wash away the old TV generations, its demise is ever imminent. Everything is moving to the Web. If your a business person who hasn’t gotten into the power of Social Media as a future for your business, keep hanging out with the “TVasaur.” A business that isn’t growing and learning new tricks is dying. Everything changes, even if you don’t.

What do you think of Pepsi’s decision?

Link: ABC News

1. Know the FOUR Business Goals for Your Facebook Account:

Get found by people who are searching for your products or services
Connect and engage with current and potential customers
Create a community around your business
Promote other content you create, including web pages, blog articles, and your advertising.

2. Every business should (must) create a page, so your customers can become your fans.

The myth is that Facebook is only for kids or Gen Y. It is for everyone. Older people and especially Baby Boomers (the oldest Baby Boomer is now 63 years old) which means most boomers are still working, in pretty good shape, and don’t think or feel old like they are ready for the rocking chair.

3. Profiles are for people, Pages are for businesses.
Do not create a personal profile for your business. This is one point that many people who are successful at Facebook are not even aware of (including me). A Page is similar to a Profile except that it is, by default, public and users can become a “fan” of your Page without first requiring approval from the Page administrator. Creating a Page is completely free but will require your time to build and maintain. To get started, visit http://www.facebook.com/pages

4. Make Your Page Easy to Understand

Use Tabs (The Tab Interface) - This allows you to group the content and applications as per your requirements. Not only you can edit the default tabs, but you can also add new tabs giving you complete control in its customization.

You can freely drag them to arrange in required order. With new Facebook application standards in effect, almost every new application (internal or 3rd party) can be integrated with Facebook tabs. This opens endless opportunities to create customizable tabs with your choice of third party applications.

5. PROMOTE - PROMOTE - PROMOTE
Know the Six Best Ways to Promote Your Page

Draw on your existing network. Start promoting your page to your own customer list.
Although Facebook is a do-it-yourself type of endeavor, have your webmaster make sure your pages are indexed just like your website pages. The results are amazing with this little fix.
Create Events, Discussion Boards and/or News Flashes about your business and community.
Join the various networks of people who would have an interest to buy from you.
Buy a Facebook Ad. For some reason this is not as widespread.
Every quarter, create a poll to get your fans’ feedback about their views on various pages or page elements.

6. Schedule a block of Facebook time (15 min?) each day to monitor your account/keep up with things/add new content.

7. Go to http://Facebook.Grader.com to grade your profile or page for free.

In order to get the most exposure for your website you need to have great Search Engine Optimization for your local market. If you are confused with Web 2.0, this crazy Twitter bird or Facebook and don’t know what to do to get good rankings, than it’s best to hire a company that specializes in SEO services. With their talent and skills in this area, they will implement the best most affordable SEO for your particular needs. With affordable SEO placement by a professional you will surely increase the traffic to your website and this will help immensely with your profits. The more people that visit you site the more chances you have a making a lasting impression with them. Then they will visit again and again and get to know your products and your business better. This will help your bottom line and increase business. That is the goal that all business people have in mind, so let affordable SEO help you to reach the goals that you have set for yourself.

When you want to find affordable Redding SEO services you will need to search out the company that will be right for your needs. Remember to tell them what it is you need and what you have done yourself to try and achieve those needs. Then, when they have a better idea of what you are looking they can implement their affordable SEO to produce the results that you are looking for. This will give your business the added boost it needs and will allow you to turn around a bad situation into a positive one.

Affordable SEO makes sense. In the long run it will help you a lot. It will give you more exposure. It will allow others to find you more readily on the internet. You will pull up in more search engines than you ever thought possible. These are just some of pluses that affordable SEO will give to you, so make sure that you look into it and let your business start to boom. The sooner that you start the better, so begin letting the affordable SEO take you to bigger heights and enjoy all the positive results from it.

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Can a simple four step social media plan really make a huge difference in your business? You bet it can!

You see, it works like magic but almost nobody knows about it.
When you start getting calls and new customers…You’ll ask yourself, how something so simple can be so powerful…

So call us today to find out more about our Managed Media Marketing Services Plan.

Get your business a blog.  Setting up a blog is one of the easiest, cheapest and most effective ways to promote your business and expand your customer base.

Blog = High ROI

However, just setting the blog up will not be enough to get the dramatic results and profits that everyone ultimately wants.

Here are 3 ways you can use your blog to build and promote your business:

1. Keep People Informed

Particularly in today’s economy, if you don’t correspond, people will assume you’re gone.

Make sure everyone knows you’re around and ready to leap into action whenever they need you by posting updates, tips and even sales information on your blog.

2. Develop a Rapport

People are more likely to work with people they feel an affinity for.  - Justin Jones, VP Social Media

However, you probably don’t have time to develop a meaningful friendship with every potential client.

However, corresponding via a blog – especially if you allow user comments and occasionally respond to them – develops a feeling of trust between you and your readers.

When it’s time for them to find someone to work with in your business arena, you will already be a trusted name for them.

3. Amp Up Sales

Feeling down about your bottom line? Get the attention of all your customers at once and ramp up your sales with a great insider’s deal for your blog readers.

Readers will feel special, and those considering work already will probably jump at the chance to get your bargain.

In the space of just a few minutes of posting, you’ve boosted your business and every reader feels positive about you and wants to work with your company.

So where will you find the time to blog?  Let us do it for you!

Ask about our Blogging Services and we’ll custom design a package that’s a perfect fit for you and your business.

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Did you know that you could advertise non-competing products with one of the most over-looked assets you have in your business… 

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